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Publicity Articles
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- Getting Targeted Traffic To Your Website- by
Submitted on Feb 15, 2011 fromMartin SmithGetting traffic to any website is a sign of online marketing and is the essential key to a successful online business venture. Every business owner running a website knows that reduced traffic to their website means reduced or no sales and revenue. But just getting traffic to the website is not ...
Views:744
- 6 Easy Steps to Create a Crappy Super Bowl Ad- by
Submitted on Feb 08, 2011 fromYoung KimFor the past week or so, I’ve seen a hilarious Volkswagen video clip (see link at end of article) floating around that has a little kid in a mini Darth Vader costume trying to use the force. What’s odd is that this was supposed to be a Super Bowl ad. One would think that with all the money ...
Views:1266
(3votes) - 许多不同t Usages of Window Decals- by
Submitted on Nov 08, 2013 fromNishant Shah窗纸不仅用于装饰,they are widely used as an advertising technique. You can see many advertisements on window vehicles that are printed on decals. What is the present situation of your windows? Are they new or old ones? No matter whether they are brand new or ...
Views:868
- Window Clings Advertising to Maximize Profit- by
Submitted on Nov 08, 2013 fromNishant ShahAre you thinking about an affordable advertising method to endorse your business? If yes, you undoubtedly have a variety of options. Still you need an advertising means that give you maximum benefit. If you genuinely wish for an affordable promotional campaign, you should find out the ...
Views:984
(2votes) - Three important ways to use content for website success- by
Submitted on Feb 05, 2011 fromStephanie WatsonMany business owners realize by now that they need a good website to attract customers, whether a bricks and mortar store, or an online store, a website is now a given. However, many business owners still do not understand how important regular and unique keyword rich content is to attracting ...
Views:857
(2votes) - A Strategic Guide For Poster Publishing- by
Submitted on Feb 05, 2011 fromJessy BrentA Poster is nothing but standard piece of paper specially created to promote one thing. Poster is being employed since ages for flaking one's items. They're still considered as an inexpensive means of advertising nearly anything and everything all over the world. Designing a poster is itself a ...
Views:983
- Making PR Profitable- by
Submitted on Feb 04, 2011 fromKarla Jo HelmsWhen done right, PR can create more return for your advertising dollars. The importance of having a well-thought-out PR strategy cannot be overstated. Although implementation of PR strategies can seem effortless to the “naked eye” there are countless hours that are put forth by the PR ...
Views:812
- Custom Banners for Cost Effectiveness and Handiness Advertising- by
Submitted on Nov 08, 2013 fromNishant ShahCustom banners have a number of uses at present. They make a big difference in your communication and reaching out to the masses. The banners are popularly used for putting across your messages and announcements efficiently. It is a simple practice which is followed by generations and proved as ...
Views:819
- How to Sale Millions of YOUR own Books and Make them Bestseller- by
Submitted on Feb 04, 2011 fromSteven EDo you know out of 1 million books written by authors, 950,000 authors sold less than 99 copies of their own books? If you are an author that has a book or if you are thinking about writing a book, you need to read this article, not only you need to read it, you need to take action with what ...
Views:668
(1vote) - Creating Press Releases to Help Market Your Business- by
Submitted on Feb 04, 2011 fromChris JenkinsonMarketing your business is incredibly important but to begin with you may not have the funds to advertise as much as you would like. This is why creating free press releases can be a useful way to bring your business to the attention of a wider audience, without having to spend a lot of ...
Views:944
- A Fantastic Denver Limo Ride In the Your favourite music (Memory) Lane- by
Submitted on Feb 02, 2011 from安德鲁WelkinsonEach time I imagine of traveling thru Denver on an sophisticated Denver limo I am reminded of John Denver, and I see me humming the lines of Leaving On A Jet Plane “All my bags are packed I'm ready to go; I am standing here outside your door; I hate to wake you up...la la la...so kiss me and ...
Views:816
- Want to increase your success in 2011?- by
Submitted on Jan 26, 2011 fromSue Papadoulis当我改变我的业务集中在2011年我将through a check-list process of the most important factors to success. Which ones do you need to work on? Generating Leads: Do you have a system in place to bring in new clients? Do you have a give away, run seminars, write articles, use ...
Views:636
(2votes) - Why Christmas Has Massive Publicity Potential for You!- by
Submitted on Jan 30, 2011 fromSue PapadoulisThis time of year is one of the best opportunities for small businesses to get massive media coverage. Why? Because big companies and government organisations go quiet. Suddenly, there is a news void at the big end of town as large organisations go on holiday. Yet, TV and radio programs, ...
Views:690
(1vote) - How to Generate Free Publicity for Your Business – Finding a Newsworthy Story Angle- by
Submitted on Jan 30, 2011 fromSue PapadoulisSmall business owners are missing opportunities every day to grow their business, by not harnessing the power of the media. Generating free media coverage on television and radio, in newspapers and magazines can be easy to achieve. Best of all, you don’t need to hire an expensive Public ...
Views:1482
(1vote) - Church Banners - Give Your Next Occasion a Religious Theme- by
Submitted on Nov 08, 2013 fromNishant ShahDesigning a church banner is pretty much a cool idea if you have enough information about the back ground, theme, color combination, images, and texts. Church banners as used for a number of occasions such as for announcing prayer meetings, announcing events, news bulletin, greetings, and for ...
Views:1771
- The Need for Speed in Crisis-Management PR- by
Submitted on Jan 21, 2011 fromKarla Jo HelmsCrisis Management PR is a special technology that if not correctly done can do more harm than good. With the Internet and social media being widely used as a speedy form of communications, a news story can literally break within seconds online. This can be a great thing when it comes to ...
Views:860
- Gps Public Relations Adapts To The Future Of The Hybrid Approach To Web-Based Applications (web 2.0)- by
Submitted on Jan 12, 2011 fromMichael FiegerThanks to online technologies, the public relations industry is evolving. GPS Public Relations has been ahead the curve and is embracing the opportunity to help businesses understand how to use these tools to achieve their goals. FOR IMMEDIATE RELEASE PRLog (Press Release) – Jan 09, ...
Views:937
(1vote) - Two year market review of Louisville homes- by
Submitted on Jan 12, 2011 fromStuart Walters与2010年的结局,可能没有更多的时间look back and reflect at just how truly awful the Louisville real estate market has been and how poor the future appears to be Louisville households available for sale! Rather than going via all sorts of data, I desire to look at only two ...
Views:678
- Lazy PR versus First-rate PR- by
Submitted on Jan 05, 2011 fromKarla Jo HelmsAnyone can “report” news - but real PR can inspire people to move mountains - so how is that done? When it comes to PR there is lazy PR and then there is first-class PR. The different entities which engage in careless PR contribute to the term’s reputation for being ineffective or solely ...
Views:793
- “BeSimply…Supporting Artisans” on this time of the year sing JOY to the WORLD.- by
Submitted on Dec 14, 2010 fromSuzanne ToroTake a deep breath and a brief pause. As the breath begins to travel through you, consider supporting Artists that create with their heart and soul; that is what Suzanne Toro is doing and wants everybody to spread the love and support to your communities of artists. Suzanne set up a special ...
Views:1110
- PR Strategy: Rethink, Re-energize and Re-ignite Your Business- by
Submitted on Dec 06, 2010 fromAnthony MoraIt’s that time, the year is drawing to a close. The new year is looming and with it comes new opportunities. For most businesses, December is a slow time, for others it is the busiest time of the year. Regardless of where your business falls in that range, as the year comes to a close, put ...
Views:1147
- Win a Free PR Brainstorming Session!- by
Submitted on Dec 06, 2010 fromAnthony MoraI generally write articles about PR and marketing tips but would like to turn the tables and have you write us for a change. Send us what you believe was the biggest media story of 2010, and why. If we pick your submission, you and I will have an hour and a half PR brainstorming and strategy ...
Views:834
- How to Use and Write Press Releases as an Internet Marketing Strategy- by
Submitted on Dec 02, 2010 fromCraig LockArticle Title: How to Use and Write Press Releases as an Internet Marketing Strategy Author: Craig Lock Category/Subject: Internet Marketing, Press Releases, Writing http://www.creativekiwis.com/course/index.html Other Articles are available at: ...
Views:963
- Do Something About It- by
Submitted on Nov 22, 2010 fromBrad HessAt the end of each blog post use a call to action. Ask your readers to comment on what they think about the specific topic. You can even reward them for doing so. For example another friend of mine posted on Facebook© that whoever commented on a blog post he had just posted on his MyMark™ ...
Views:800
(1vote) - Understanding How to Attain Critical Mass in PR- by
Submitted on Nov 03, 2010 fromKarla Jo HelmsThe most sought after commodity of PR is when word-of-mouth buzz is like an avalanche and you can’t stop - but how does one go about getting it? PR is all about how you define yourself as a business and how you position yourself and less about selling your product or service. A good PR ...
Views:895
- Camtasia & Affiliate Marketing- by
Submitted on Oct 29, 2010 fromTaquee HicksSince there are already lots of people getting into affiliate marketing, it is no wonder that the competition is getting stiff. The challenge is to try and outdo other affiliates and think of ways to be able to attain this. There are also many tips and techniques being taught to these ...
Views:1668
- Mitsubishi Lancer- The most stylish Sedan- by
Submitted on Nov 02, 2010 fromBh toowongMitsubishi Lancer was built by Mitsubishi Motors as a compact model car way back in 1973. Since then, in many variants, over six million Lancers have been sold. Mitsubishi Lancer also formed the basic platform of numerous Proton models in Malaysia. Mention the name Mitsubishi Lancer and ...
Views:1188
- Six (More) Insider Tips to Pitching the Media- by
Submitted on Oct 26, 2010 fromAnthony MoraIn a previous article I listed five secrets to pitching the media. Those work. Give them a try. But there are a variety of different ways to interest producers and editors. Remember your job is to meet the media’s needs; to give them stories that talk directly to their readers, listeners or ...
Views:1030
(3votes) - 5 Secrets to Pitching the Media- by
Submitted on Oct 26, 2010 fromAnthony MoraWhen pitching your story to the media, remember to focus on their needs. Always keep in mind that it’s not you, your book, your expertise, or your profession, that’s going to grab the media’s interest - it’s the STORY that you can create from these materials. So how do you find the story, ...
Views:1034
- How to Find Prospects and Clients Using PR- by
Submitted on Oct 26, 2010 fromAnthony MoraYou’re looking to grow your business, build your client base, and find new customers. What’s the best way to find clients? Should you cold call? Use direct mail? Network? Advertise? Use social media? AdWords? All of those can work, depending on your business. The best way to find clients ...
Views:1134
- The Key Steps to Publishing Success- by
Submitted on Oct 22, 2010 fromMariano JaucoEven if your best friend owns a top publishing company, giving you an immediate "in," this does not guarantee publishing success. First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to ...
Views:1206
- Re-branding: From stodgy to sensational- by
Submitted on Oct 15, 2010 fromDiane CraigCreating the right image is a powerful tool for success. This is as true for corporations as it is for individuals. Over the last few months, I’ve been fascinated to watch as traditional retailer Talbots re-branded itself from a chain for conservative, some would say stodgy, sixty-somethings to ...
Views:1063
(1vote) - You and Your Product: You Are What You Sell- by
Submitted on Oct 07, 2010 fromDrew Gerber认为你没有一个产品?我打赌你做. If you have a book, service, session, and so forth then look: This is your revenue stream. Many times people get into PR and they wonder why it doesn’t promote them in a way that counts toward their bottom line. When you become clear about ...
Views:847
(1vote) - What to Look For In a Publicist- by
Submitted on Oct 07, 2010 fromDrew GerberNo one will ever be as passionate in regards to a product than its creator — you — and putting your trust and money into a PR firm or publicist can be a difficult decision. Doing it yourself gives you control, but inexperience in PR can be a hard hurdle to overcome especially if time is of the ...
Views:892
- PR Tool: A Lesson from Broadway- by
Submitted on Oct 07, 2010 fromDrew GerberYou know the song “Getting to Know You” from Rogers and Hammerstein’s The King and I? Of course you do! It’s probably stuck in your head now just by the very thought of it. Anyway, that song really rings — or sings — true when it comes to PR. You have to let people get to know you, and videos ...
Views:906
- Keeping a Clear View- by
Submitted on Oct 07, 2010 fromDrew GerberWith the day-to-day activities, the occasional breakdowns and drama associated with any business endeavor, it can sometimes be hard to remember why you’re doing what you’re doing in the first place. But keeping a clear view and revisiting the why is so important to the success of a ...
Views:855
- Why Keeping Up With the Joneses Can Be Detrimental to Your Business- by
Submitted on Sep 16, 2010 fromJ. Mariah BrownMonitoring the strategies and tactics utilized by your competitors is necessary in the process of developing your company’s unique strategy. Evaluation of competitors can help your company stay abreast of various industry trends, which can help you meet your customers at the point of need. ...
Views:1160
(1vote) - How To Create a Niche Market For Your Business- by
Submitted on Sep 10, 2010 fromAnthony MoraIt’s tempting to think that your product is perfect for… everyone. Now, there is a broad market sector. Generally when a company markets to everyone it’s listened to by no one. Not only that, if you want to market to everyone, that means your marketing has to be everywhere, which generally ...
Views:1202
- So I'm Launching a PR Campaign - How Many Sales Will I Make? Understanding the Real ROI of PR- by
Submitted on Aug 23, 2010 fromMarsha FriedmanIf I had a nickel every time a CEO or marketing executive asked me how many more sales they'd make by using PR, Bill Gates would be jealous of my island-sized yacht. In order to answer that question, however, it's important to understand the fallacy on which it's based. So, let me ask you a ...
Views:963
- How Familiar (and Unfamiliar) Holidays Can Drive Your PR Campaign- by
Submitted on Aug 23, 2010 fromMarsha FriedmanAs the dog days of summer wind down, I think it's only appropriate that I tell a dog story of my own. It starts with a client of mine who is a dog crusader with a cause. She's written seven books about it, and just released a new one. Her passion, as if you haven't figured it out by now, is ...
Views:1001
- Tips for Your Online Book Promotion: It's Not About the Technology, It's About the Customers- by
Submitted on Aug 17, 2010 fromMarsha FriedmanWhen I started working with authors on their publicity campaigns, the landscape was reasonably simple. Arranging phone interviews on talk radio shows, appearances on TV and getting reviews in major newspapers and magazines drove consumer interest. Everyone bought their books in bookstores and ...
Views:953
- Social Media Secrets for Non-Profits: Tracking Your Success- by
Submitted on Aug 13, 2010 fromDiane SteinIn a previous article I discussed tips in ensuring a successful social media campaign. In this article, I will delineate how you can be sure your social media campaign is working. Tracking Your Inroads Social media allows you to spread the word about your non-profit, as well as raise ...
Views:1508
- Two Ears and One Mouth- by
Submitted on Aug 12, 2010 fromDrew GerberMost people think they have to talk their way into getting good media coverage. But as Judge Judy would say, there’s a reason why God gave you two ears and only one mouth. The most important asset to your PR success isn’t what you say; it’s what you hear. So perk up those ears and close that ...
Views:937
- The Follow Up- by
Submitted on Aug 12, 2010 fromDrew GerberIn all your outreach to the media you have to remember this important fact: The media isn’t here to serve your interests. They serve their readers, viewers and listeners — not people out to publicize their own business or endeavors. But they do need you because their audience is interested in ...
Views:857
- Turning Coverage Into Clients- by
Submitted on Aug 12, 2010 fromDrew GerberWith every media placement you land, you’ll have a new vehicle driving traffic to your website. Sounds great, doesn’t it? That’s probably why you’re trying to get media coverage in the first place, but what’s going to happen once all these new visitors (potential clients) land on your site? Will ...
Views:881
- Driving Toward Promotion- by
Submitted on Aug 12, 2010 fromDrew GerberYou have a product. You want to sell it. You want to use PR to promote it. So which type of media outlet is going to be the one to help you do this? Will radio save the day? Will television send sales through the roof? Will a blog drive record traffic to your site? Well, wherever your target ...
Views:922
- Planning on Booking Your Own TV Publicity? There's More to It than Just Sending Out a Press Release- by
Submitted on Aug 11, 2010 fromMarsha FriedmanIf you are planning to go out and get your own media coverage, here are some crucial elements with regard to orchestrating a PR campaign and more specifically with regard to landing TV appearances. Radio and print publicity definitely require attention to details - but the number of logistical ...
Views:1307
(1vote) - When is a Good Time To Start Your PR Campaign? How About NOW?- by
Submitted on Aug 11, 2010 fromMarsha Friedman"What may be done at any time will be done at no time." -- Scottish Proverb Okay, don't ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today. In my time counseling clients, I have found ...
Views:1530
(1vote)